The Rowe

The Rowe’s condos combine historic character with modern downtown living. Located on the top two floors of the 1923 landmark, these nine residences feature sweeping city views and easy access to DeVos Performance Hall, the Medical Mile, and the city’s best dining. We spotlight the building’s rich history, from its beginnings as The Rowe Hotel to its transformation into a luxury address, to create an emotional connection with buyers. Through professional storytelling, social campaigns, and targeted outreach to culture-focused buyers and professionals in the medical corridor, we position The Rowe as a rare chance to own a piece of Grand Rapids history. Sellers benefit from this layered narrative that increases both prestige and perceived value.