WHY KELLER WILLIAMS?


 Keller Williams Culture

RED Day is an initiative dedicated to celebrating Keller Williams’ year-round commitment to improving our local communities. Renew, Energize and Donate is the name of the game every year on the second Thursday in May. Tens of thousands of associates participate in a wide range of projects, devoting their time to renewing and energizing the neighborhoods they serve. RED Day is held in honor of Mo Anderson, Vice Chairman of the Board, Keller Williams.

Wealth Building is another key aspect of the philosophy that agents are partners and stakeholders in the success of Keller Williams. Our leadership teams and office owners reward those who have contributed to a market centers growth by attracting productive associates to the office.

KW Cares, created by and for Keller Williams associates and their families. Any agent who’s faced with hardship as a result of a sudden emergency can lean on KW Cares, because we’re all family here. Finding and serving the higher purpose of business through charitable acts in the market centers and communities where associates live and work is what KW Cares is all about.

THE KELLER WILLIAMS BELIEF SYSTEM

At Keller Williams, the culture of the brokerage is very different from that of other brokerages in Michigan. Below you can see how Keller Williams makes sure that everyone wins, their agents are taken care of, and the positive nature of the company radiates to those who choose to call them their real estate home. 

Win-Win: or no deal

Integrity:  do the right thing

Customers:  always come first

Commitment:  in all things

Communication:  seek first to understand

Creativity:  ideas before results

Teamwork:  together everyone achieves more

Trust:  starts with honesty

Success:  results through people


Every year, Keller Williams associates from around the world put their real estate businesses on pause to give back to their local communities. See how this annual day of service played out around the world.


Our MISSION is to build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.

Our VISION is to be the real estate company of choice for agents and their customers.

Our VALUES are God, Family, then Business.

Our PERSPECTIVE, as a technology company that provides the preferred real estate platform for our agents, buyers and sellers, Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all activities on service, productivity, and profitability.



We Train BOLD Agents

Our training is what sets us apart from the competition.

BOLD is a product of former MAPS Coaching president, Dianna Kokoszka. This seven week training program conditions agents to strengthen their mindsets, language techniques, business-building strategies and live lead generation activities.

Agents learn to:

  • Overcome their limiting beliefs

  • Set BOLD goals

  • Deliver powerful scripts that naturally influence people to work with them

  • Build an abundance of leads into their business

  • Incorporate time-saving strategies and techniques that will take their business to the highest levels

  • Discover the benefits of a life by design!


Keller Williams Realty changed the real estate industry forever when it introduced its Interdependent, Agent-Centric business model.